greenpeace/it's a haters world

Despite all the hard work that Greenpeace does daily to save the world, hatters do not give up and continue to accuse them of totally unfounded lies. Instead of clashing with haters, Greenpeace took a different stance: it used their hate Tweets to promote a campaign that communicates that the world they fight for is a world for everyone, including the haters. A way to subvert comments and turn them into something useful for the good of the planet.