fluid sans/typography
Fluid Sans is a typography inspired by one of the main characteristics required in today's times: adaptability to live better. The intention of the type is to bring the atmosphere of change from one letter to the other but without losing the central personality. The fluidity of the forms also refers to the sensation of change but consistency from a defined central point. This typography is inspired in the work the dutch master of design Wim Crouwel 🙏️.
The result is a strong, graphic type that can translate a unique personality through the various graphic stimulus present today, adapting to the needs of each medium.