Heineken/Up On The Roof Zine
In 2016, Heineken launched the I [Heart] São Paulo project, which provided unique experiences between city and citizen seen from the top of Mirante do Vale building, the highest in the city of São Paulo. A zine was created that offered an immersion in the city center offering tips and a map to let yourself drift and rediscover the love for São Paulo. The graphic project was based on elements of the architectural details of the building, in which it provided a proprietary graphic language and fully connected to the heart of the project.
