nubank/power
To communicate Nubank's new positioning 'Be the hero of your financial life' we created a campaign that featured people who lost their powers during their lifetime and with Nubank's help they got it back. The language chosen was cartoon to bring the message in a playful and thought-provoking way, in addition to covering an even wider range of audiences. Illustration by Black Madre. Directed by Estevão Puggina.
In addition to the TVC's, we created cards that brought the features of the products, presenting them as super powers to solve everyday financial problems.
We created characters using their superpowers.
