nubank/pride 2021
Usually when speaking about Pride’s month, the icon that stands out the most is the traditional rainbow flag. But what about the flags behind that one? Nubank’s 2021 Pride campaign brought awareness to all the LGBTQIA+ representativity flags.
We create posters with the flags of the acronyms of the LGBTQIA+ movement which also worked as informational and awareness-raising material for people about other sexual orientations.
Our social channels were used as a stage for employees to speak up about their experiences as members of the community.
We also released a special collection of cardholders and sketchbooks, one for each flag. 100% of the sales were donated to TODXS, a NGO that promotes safety and respect for vulnerable LGBTQIA+ people in Brazil.
