miami ad school/ i want you

A survey of students newly enrolled in design courses showed that interest in the area stems primarily from the visual character of the work. To promote the design course for Miami Ad School, we created a free poster exhibition within one of the country's top museums: the São Paulo Pinacoteca. The 30 posters are interpretations of the famous poster "I Want You" by James Flagg. A call to support the cause of graphic design.  

In the campaign's website people could have a interactive navegability, could click and expand the posters and also download them to see by themselfs how the poster was build in the Photoshop. Website by Rafael Kfouri.

An open exhibition of the posters at Pinacoteca Museum happened to inaugurate the campaign.