rael - onda
The starting point for this project was Rael's striking energy, which comes through both in his presence and his music, creating an immediate connection with the audience. This quality was essential in guiding the visual direction. The album’s theme, Onda (Wave), introduced the concept of reverberation—both sonic and emotional—as a central idea. From there, a visual language that conveys movement, fluidity, and vitality, reflecting the dynamic and emotional depth of the artist’s work was developed.
Credits: Head of Design: Murilo Melo. Design Director: André Firulo. Design: Raul Lima, Marcus Prado & Yan Esteves. Motion Design: Marcus Prado & Sabrina Hashid.
Rael's metalic head that reverberate energy, colors and vibes.
Each Single has it's own identity, but all conected trought color palete and trought visual materialization of wave.
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Na pista sem lei Feat. FCB & Rincôn Sapiência
Vibe feat. Ludmilla
Onda feat. Don Filó & Mano Brown
Typography. THe typography was inspiredby 70's groovy display types and reinterpretated to have a more graphic approach and build the concept of ONDA trought colors and effect.
After the typographic composition, we brought the movement of the ocean waves to our font, creating an atmosphere of metamorphosis that was replicated throughout the identity.
We worked with long expsure and reflexive materials to expand the concept and bring reverberation to the photographic system trought posters. Photography by Vitor Cipriano.
Metal heads were built to reverberate and reflect each wave in front of it.
Title song tracks
Vinyl label design
