Spaten Fight Night Visual ID
The visual identity of Spaten Fight Night 2025 was created and based on the concept of brutalism, where concrete, old gold, and green leather meet, creating an ode to the vintage world of boxing. The graphic choices blend the sophistication and brutality of the materials, which, like boxing itself, combine strength with the lightness of movement. 3D production by Black Madre.
Inspired by brutalism we developed the whole visual concept under it's visual directions using materials such as stone, gold and green leather.
Material Detail:
We reinterpreted vintage box posters, but brought them closer to the brand's personality.
We developed a collection in partnership with the brand Singa inspired by classic boxing clothing for the event. The strings and halters were produced by Estudio Orth. Photo by Erick Gianezzi.
Unfortunatly, Vitor Belfort hurted himself during the trainings and were substituted by Popó Freitas in the last hour.
For the fight photos, we used foreground elements to create layers in the photos and generate depth while recording the combat. Photography by Livia Wu.
