Heineken Finish line Club
Heineken 0.0 Finish Line Club is a platform that connects street runners with post-running social events.
Runners complete specific routes to unlock vouchers and toast with an ice-cold Heineken 0.0 at partner bars and cafes, encouraging socialization after the race.
My role: Head of Art/Designer/Art Director
BesSpoke films. Produced bu Kaus. Directed by Cris Streciwik. Sound by Evil Twin.
See The Look.
Three Winners.
Toast The Route.
Our visual and imagetic system is based socialization moments after run.
Photography by Maltchique.
We also did a race, Finish Line Run where people followed Strava's racetracks in Rio de Janeiro.
