According to a study from Wells Fargo, the taboo of talking about money is bigger then the taboo of talking about sex. So in 6/9, sex day worldwide we used the sex to talk about money and break the taboo. Grana Sutra born as a card game where we created and get inspired by some os famous Kamsasutra positions, always relating them with sex and opening the discussion about money.
The whole visual identity system was created the Grana Sutra cards, Social Media, Blog content and also a book.
To get more into the universe we created a game card with the positions and their explanations.
All the elements were semiotically designed to refer about sex and money.
We also transformed the cards into a book exploring the beauty of the illustrations.